Ricardo Pero, CEO There’s no doubt that e-commerce helped many navigate the pandemic, from online shopping to curbside pickup and delivery. However, the industry itself had to deal with a lot of market volatility. One of its biggest casualties was small-scale sellers, who found it difficult to compete with the changing industry standards and customer expectations with limited working capital.
Those sellers needed strong funding. Traditional banks were not much help as they did not understand the diversified asset or structure of these small-scale online businesses.
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Our fintech technologies and depth of knowledge in the e-commerce space help clients get capital while guiding them to improve operations, scale business, launch new products, and expand into new markets.
That’s where alternative funding partners like SellersFunding came to their rescue. Its suite of financial and analytics solutions helped small e-commerce sellers sustain and grow in the market.
Differentiating SellersFunding is its sole focus on smallscale e-commerce sellers. “Many investors focus on SMEs but not necessarily on e-commerce, but we specialize in budding e-commerce sellers. At the same time, we are not just offering traditional loans. Our fintech technologies and depth of knowledge in the e-commerce space help clients get capital while guiding them to improve operations, scale business, launch new products, and expand into new markets,” says Ricardo Pero, CEO of SellersFunding.
Its business model is equally unique in the market. SellersFunding doesn’t operate like a conventional VC firm. Instead, it partners with key financial investors to offer the best backend support and reduce market risks. Its proficiency in the e-commerce startup space helps connect the right investors to the right investee.
Why Sellers Prefer SellersFunding
SellersFunding’s integrated platform supports different marketplaces, including Amazon, Walmart, eBay, and more, offering a superior client experience.
Its comprehensive integrated dashboard gives clients state-of-the-art tools to help them make all their financial decisions on a single platform.
The platform also has an integrated digital wallet that simplifies how they get paid while saving additional costs on currency conversions. Clients can even receive international sales revenue directly in their own currency. It's embedded ‘buy now, pay later’ option further helps clients pay their suppliers in convenient installments.
However, the platform is more than its financial solutions. It also offers an analytical tool, Sellers Signals, for e-commerce sellers to get the latest market insights. Sellers Signals measures the profit and loss statement (P&L) across different marketplaces that help businesses manage their inventories. It calculates the return per stock-keeping unit (SKU) and velocity of sales, shows a consolidated view of the attribution report, and the vital products contributing to P&L. Having all business reports under one umbrella empowers clients to make financial decisions in a more informed way, taking away a lot of the uncertainty of consolidating performance across multiple platforms.
Upgrading the platform’s features relies heavily on client feedback and market demands. For instance, SellersFunding initially focused only on Amazon marketplace sellers. In its second year of operation, it added other marketplaces like Shopify, Walmart, and eBay based on client demands.
Many investors focus on SMEs but not necessarily on e-commerce, but we specialize in budding e-commerce sellers 
In another instance, a client requested SellersFunding to extend its three-month interest-only (IO period) period because of the supply chain disruption caused by the pandemic. The lead time from the purchase order to the sale expanded from an average of 90 to 120 days, sometimes more. Understanding the situation, SellersFunding offered an IO period extension of up to six months to help them bridge that gap in cash flow. Soon, the approach was implemented for SellersFunding’s other highly qualified clients.
A recent client feedback survey also helped SellersFunding understand the need for having a business credit card. The firm is now working to make this card available to all its clients, along with a business checking account.
SellersFunding is driving thousands of e-commerce sellers to achieve limitless success through these innovative initiatives.
