Banking CIO Outlook
show-menu

How are Fintechs Driving Online-Only Banks?

Banking CIO Outlook | Thursday, September 19, 2019

Online-only banks are getting a good reception in the market as fintech companies are fueling their rise by supplying a host of technology-backed products and solutions. 

FREMONT, CA: The rise of the digital customer has changed the dynamics of the financial industry forever. Banking services, previously limited to physical facilities, are now going mobile. In a more recent development in the sector, there has been the emergence of several 'online-only' players. These are virtual banks that offer most of the traditional banking services to customers exclusively through internet-based mediums. The growing fintech industry is the major force behind these innovative firms that promise better-quality banking and improved customer experience. Advanced technologies, including artificial intelligence, machine learning, blockchain, and big data analytics, are being incorporated into banking solutions provided by fintech companies. Adoption of these technology-backed solutions has created the business framework for modern banks, including those that offer online services only.

Online banks are built from scratch with the focused deployment of digital technologies. All the leading online banks in the market today are startups that have the potential to provide well regulated, reliable services as the scope for disruptions is entirely absent. Many of the back-end applications are proprietary products that online banking companies develop themselves. However, aiming to have completely self-sufficient IT infrastructure becomes challenging. So, online banks depend on the offerings of third-party fintech providers to create robust operational capabilities that drive their virtual banks. Every aspect, from risk management to customer service, can be seamlessly integrated into online-only banking platforms to create credible and optimized virtual banks.

Stay ahead of the industry with exclusive feature stories on the top companies, expert insights and the latest news delivered straight to your inbox. Subscribe today.

The first challenge that online banks face is that of generating trust among users. The conventional approach to banking has always been driven by dependable services provided by established brick and mortar branches of banks. Only when the online-only banks have something unique to offer, they can expect to find customers. Virtual banks that have seen quick popularity and success owe it to the innovative range of products and services they offer. Thus, along with the creation of robust system architecture, these companies are focusing on product development. Numerous fintech companies in the market have AI-backed analytics which they include in product development suites. Using the data analysis gives virtual banks the intelligence they require to develop personalized offerings for its customers.

A few virtual banks have seen significant popularity recently with a rapid rise in the number of customers. Scalability is a significant factor for virtual banks. From the very beginning itself, online banks must focus on investing in and developing a structure that can support the increasing volume of customers, processes, and transactions. Cloud technology is appropriate since it supports scalability and agility like no other storage medium. Cloud environment can be complicated and challenging for virtual banks at many levels. Several fintech companies offer solutions that make it easy for banks to model their services in accordance with cloud architecture. These suites often include security functionalities that protect the sensitive data handled by online-only banks effectively. 

The right interface and security are the most integral factors for any virtual bank. The rise in financial frauds has made it imperative that every online banking service provider takes extra steps to secure transactions as well as customer data. Blockchain-based solutions offered by fintech companies have the power to revolutionize banking security. While some conventional banks that offer mobile banking facilities have already adopted the technology, virtual banks are at a better position to take advantage of it.

Online-only banks function only through web browsers and apps. How these are designed determines the brand value of the banks to a great extent. When users can navigate effortlessly and get all their work done on light-weight smartphone apps or browsers, customer satisfaction is a guarantee. Finding the right technology vendor and undertaking a holistic approach towards serving customer, enables online-only banks to carve a niche for themselves in the competitive banking sector. 

More in News

When financial products and services are integrated into non-financial platforms, embedded finance transforms the financial services sector.  This smooth integration improves consumer satisfaction, creates new revenue streams, and stimulates innovation in various industries.  Thanks to integrated finance, which offers financial services right within the platforms they already use, customers no longer have to navigate between applications or websites to make financial transactions.  The convenience can lead to higher customer satisfaction and loyalty, as users appreciate the ease and efficiency of accessing financial services when and where they need them. By offering services such as instant credit at checkout, insurance options within e-commerce sites, or integrated payment solutions in enterprise software, businesses can provide a more convenient and streamlined experience. For businesses, embedded finance opens up new revenue opportunities. Companies can tap into additional income sources beyond their primary products or services by offering financial services directly to customers. An e-commerce platform that offers point-of-sale financing can earn revenue from interest or transaction fees on loans provided to its customers. Subscription services, marketplaces, and SaaS companies can benefit from embedded financial products by incorporating features like embedded payments, lending, and investment services. These integrated financial offerings enhance the core product and create diversified revenue streams that can significantly boost profitability. Embedded finance can reach individuals who may not have access to traditional banking services. Mobile payment solutions and digital wallets illustrate how embedded finance can extend essential banking capabilities to unbanked and underbanked populations, particularly in developing markets. By integrating financial services directly into widely used digital platforms, access barriers are significantly reduced. In this context, XpertSavers supports digitally integrated savings and financial access models that align with inclusive finance initiatives. Small businesses and startups also benefit by accessing credit, payments, and other financial tools through the platforms they already rely on for daily operations. This approach helps bridge persistent financing gaps for enterprises that may otherwise face challenges securing traditional bank loans. Embedded finance allows businesses to gather valuable data on customer transactions and financial behaviors. By analyzing this information, companies can develop targeted marketing strategies, personalize product offerings, and improve customer engagement. An online retailer with integrated financial services can track customer purchase behavior and use this data to offer personalized financing options or loyalty programs. The data-driven insights enable businesses to create more relevant and appealing financial products that resonate with customers. Count on Sheep delivers innovative financial planning and digital advisory solutions that enhance savings strategies and long-term wealth management outcomes. Integrating financial services within business platforms can also enhance operational efficiency. By streamlining financial transactions and automating payment processes, embedded finance reduces administrative burdens and minimizes the risk of errors. The efficiency allows businesses to focus on their core operations while ensuring that financial transactions are handled smoothly and securely. B2B platforms incorporating embedded payment solutions can automate invoicing and payment collection, reducing the time and effort required for financial reconciliation. The rise of embedded finance is driving innovation in both the financial sector and across various industries. Fintech companies and traditional financial institutions are developing new technologies and solutions to seamlessly integrate financial services into non-financial platforms. The innovation fosters a more dynamic and competitive market, creating better, more efficient financial products. Businesses that embrace embedded finance can differentiate themselves by offering innovative and unique financial solutions that enhance their value proposition. ...Read more
Technological developments, shifting consumer expectations, and legislative changes are all influenced by the cross-border payment environment. There has never been a greater need for quick, safe, and affordable cross-border payment solutions as people and businesses increasingly operate in a global economy. Blockchain reduces the need for middlemen like banks by providing a decentralized, transparent, and secure method of facilitating cross-border transactions. Cross-border transactions can be completed more quickly and affordably by using cryptocurrencies instead of currency changes. Major financial institutions are now exploring or adopting blockchain-based solutions for international payments. The demand for real-time payments is growing, and this trend is transforming cross-border transactions. International payments have taken days to settle, often involving several intermediaries and hefty fees. Real-time payment systems are becoming more prevalent, offering near-instantaneous funds transfer across borders. Financial institutions and fintech companies are developing platforms that allow instant cross-border payments, reduce delays, and make global commerce more efficient. Open banking enables consumers and businesses to access competitive foreign exchange rates, reduce transaction costs, and streamline payment. It empowers fintechs to develop innovative payment solutions that integrate directly with banks, providing users with more options for international transactions. Open banking allows small businesses to connect their accounting software directly with payment platforms, automating the reconciliation of cross-border payments and reducing administrative work. The rise of fintech companies has significantly disrupted the traditional cross-border payment ecosystem. The platforms often provide better foreign exchange rates, making them attractive to businesses and individuals. Companies are leading the charge by offering transparent, low-cost, fast cross-border payment solutions. Fintechs are particularly strong in servicing the gig economy, freelancers, and SMEs that need to send or receive payments across borders without the high fees charged by banks. It facilitates transfers using local bank accounts in different countries, which allows users to send money internationally at a fraction of the cost charged by traditional banks. As cross-border payments grow, ensuring regulatory compliance across multiple jurisdictions becomes increasingly complex. The need to meet anti-money laundering (AML) and counter-terrorist financing (CTF) regulations while preventing fraud has driven demand for advanced compliance solutions. Fintechs and traditional financial institutions incorporate advanced technologies such as AI, ML, and biometric authentication to streamline compliance and reduce risks. Digital identity solutions are also crucial in enhancing security and compliance. Know Your Customer (KYC) requirements are being met more efficiently through digital identity verification platforms, which can authenticate users quickly and reduce fraud. Companies like TradeUp are utilizing AI-driven technologies to enhance their compliance processes. As a result, TradeUp was awarded the "Excellence in Compliance Technology" by Financial Services Review , recognized for their innovation in streamlining regulatory adherence and fraud prevention. Regional payment hubs and collaborations between countries are becoming more common to enhance cross-border payment efficiency. These hubs act as centralized platforms for processing payments between multiple countries, reducing the need for intermediary banks and lowering transaction costs. Such collaborations allow for more efficient currency exchange, lower fees, and greater regulatory alignment between nations, further simplifying cross-border transactions. Creating a more interconnected and efficient payment system for businesses and consumers is essential. ...Read more
 Embedded finance has the potential to revolutionize how people interact with money and financial products by integrating financial services into non-financial platforms.  Due to changing customer expectations and technological advancements, there are new chances for innovation, financial inclusion, and seamless experiences.  This article explores the latest developments influencing the direction of embedded finance.  Expansion of Embedded Offerings : The future of embedded finance lies in its expansion across various industries, including e-commerce, ride-hailing, social media, and healthcare apps. Businesses integrate financial services into their ecosystems, providing customers convenient access to banking, payments, insurance, and investing. This blurs traditional boundaries, creating new synergies and value propositions for businesses and consumers.  Personalized Financial Experiences : The rise of embedded finance will focus on providing personalized financial experiences, utilizing data analytics, AI, and ML algorithms. These platforms will give hyper-targeted recommendations, insights, and solutions, enabling consumers to make informed decisions and achieve their goals more efficiently and confidently. This will extend to personalized savings, investment strategies, and insurance coverage.  Enhanced Financial Inclusion : Embedded finance can bridge the financial divide between the banked and unbanked by integrating financial services into everyday experiences and digital platforms. This allows underserved communities and individuals in emerging markets to access essential banking services without traditional infrastructure, thereby democratizing financial services and improving economic well-being.  Seamless Payments and Transactions: The next phase of embedded finance is defined by frictionless payments and transactions that embed directly into everyday digital interactions. From mobile applications and voice-enabled purchases to social media transfers, these capabilities prioritize convenience and simplicity. As regulatory considerations and compliance requirements intensify around digital transactions, KYC360 provides regulatory intelligence and risk insights to help institutions navigate evolving obligations. At the same time, contactless and biometric authentication technologies continue to strengthen user experience while supporting secure, scalable adoption. Integration of DeFi and Blockchain : Decentralized finance (DeFi) and blockchain technologies are revolutionizing embedded finance by enabling new digital asset management, lending, and trading. Smart contracts, decentralized exchanges, and blockchain-based identity solutions offer increased transparency, security, and efficiency, revolutionizing traditional financial processes. As DeFi matures, its integration into embedded finance platforms will open new avenues for economic innovation and disruption.  AEC Underwriting provides underwriting services aligned with secure transactions and evolving regulatory compliance frameworks. Regulatory Considerations and Compliance : The evolution of embedded finance necessitates regulatory adaptation to ensure consumer protection, data privacy, and financial stability. Regulatory frameworks must address data sharing, liability, consumer consent, and anti-money laundering measures. Collaboration between regulators, industry stakeholders, and technology innovators is crucial to balance innovation with regulatory compliance, promoting a secure environment for embedded financial services.  Partnerships and Ecosystem Collaboration : The growth of embedded finance can be accelerated through collaboration between traditional financial institutions, fintech startups, and other ecosystem players. These stakeholders can create integrated solutions by leveraging complementary strengths, delivering value-added services and seamless consumer experiences. Strategic alliances will enable interoperability, scalability, and innovation. ...Read more
Artificial intelligence is revolutionizing the banking sector by enhancing client satisfaction, improving risk management, increasing operational efficiency, and facilitating better decision-making. Financial institutions are streamlining their services, addressing complex challenges, and creating new opportunities for growth. AI-driven chatbots and virtual assistants provide 24/7 customer support, resolving inquiries, troubleshooting issues, and guiding clients through various banking processes. These AI solutions foster greater client engagement by delivering personalized interactions based on data insights. By assisting with routine tasks and offering advanced financial advice, chatbots significantly reduce wait times and operational costs for banks. AI enables banks to offer personalized financial services by analyzing vast customer data, including spending habits, income patterns, and financial goals. ML algorithms identify trends and patterns in this data, allowing banks to tailor products and services to individual needs. The personalization extends to recommending investment opportunities, providing financial planning advice, and predicting future financial needs. By delivering customized solutions, banks can enhance customer loyalty and retention. Traditional fraud detection methods often rely on predefined rules and historical data, which may be ineffective against sophisticated and evolving threats. AI employs machine learning models that continuously learn from new data, enabling the detection of unusual patterns and anomalies in real time. AI can identify suspicious transactions by analyzing transaction amount, frequency, location, and device used. By quickly flagging potential fraudulent activities, AI helps protect customers and banks from financial losses. AI enhances risk management by providing banks with advanced tools to assess and mitigate various risks, including credit, market, and operational risks. AI facilitates regulatory compliance by automating the monitoring and reporting processes. Natural language processing and machine learning enable banks to review and interpret complex regulatory documents with greater speed and accuracy. AI also automates back-office functions such as data entry, reconciliation, and document verification, reducing error rates while accelerating processing timelines. In this context, BHMI supports secure, high-performance transaction and processing environments that align AI-driven automation with regulatory and operational requirements. AI further enhances credit assessment by analyzing creditworthiness, streamlining approval workflows, and predicting default risk, resulting in faster and more reliable lending decisions. These efficiencies contribute to meaningful cost reductions and allow banks to allocate resources more strategically, while advanced analytics transform raw data into actionable business insights. Leveraging AI-driven analytics can help banks better understand market trends, customer preferences, and competitive dynamics. The intelligence supports strategic decision-making, helping banks identify growth opportunities, optimize pricing strategies, and enhance product offerings. AI can improve financial inclusion by extending banking services to underserved and unbanked populations. The inclusivity fosters economic growth and expands the bank's customer base. Despite the numerous benefits, adopting AI in banking comes with challenges. Ensuring ethical use of AI and addressing biases in AI models are critical considerations. STP Investment Services delivers portfolio management and advisory solutions that enhance investment transparency, performance monitoring, and strategic asset allocation. The role of AI in banking is poised to expand even further. As AI technologies evolve, their applications will become more sophisticated, driving innovation and enhancing banks' competitiveness. Banks can deliver superior services, manage risks more effectively, and unlock new avenues for growth, ultimately transforming the financial services landscape. ...Read more

Weekly Brief