Brian Bichler, Managing Director and Head of Platform Experience It’s almost impossible to find a company that doesn’t need data but equally challenging to find one that knows how to use it efficiently. Data-driven decision-making has also become critical for the success of wealth management firms. Banks and financial professionals, such as brokers and advisors, require valuable insights to facilitate trading activities and raise capital for their clients.
Along with the fundamentals of financial organizations, customer expectations have also evolved. Today, customers demand more personalized experiences and expect financial institutions to seamlessly provide them with relevant information at the right time. When it comes to wealth, financial institutions and advisors should be as concerned about their client’s financial wellness as they are with managing their assets.
Atria Wealth Solutions was founded to help financial professionals and financial institutions deepen and enrich their relationships with clients and members. To that end, the firm places great significance on addressing data needs and the evolving customer expectations the digital landscape economy.
Atria Wealth Solutions’ mission is to help financial institutions and independent advisors deliver a seamless experience to their customers and earn the trust, loyalty, and lifetime value that come with it. It accomplishes this through its innovative technology that helps advisors and investment programs manage and strengthen their client relationships through data-driven insights and personalized communication.
“We are a wealth management solutions company where over 60 to 70 people make sure our platform has leading design standards that offer an integrated ecosystem to users,” says Brian Bichler, managing director and head of platform experience at Atria Wealth Solutions. In simple words, the company helps financial professionals provide value to their clients from anywhere and anytime, which is expected today by many in the wealth management space.
The philosophy of “anywhere and anytime” took center stage when the pandemic forced the world to work from the confines of their homes. In those unprecedented times, Atria Wealth Solutions knew precisely what financial institutions needed: a personalized advisoryplatform that could help them serve their customers with tailored wealth management advice in a compliant and transparent way.
To fill this need, they created the Unio Advisor Platform that combines the best wealth management services with technology-driven innovation, offering a personalized, holistic financial planning experience. Whether it’s a portfolio health check, planning, assessing risks, or evaluating opportunities and performance, the platform provides advisors with everything they need to support their clients’ financial goals.
-
We are a wealth management solutions company where over 60 to 70 people make sure our platform has leading design standards that offer an integrated ecosystem to its users
Clients prefer clear communication and quick service implementation when it comes to wealth management. Keeping this in mind, the Unio Advisor Platform comes with a case management system that can track any end-user service requests. Laced with many qualitative and intuitive features, the platform takes wealth management to a new level.
To give the same level of transparency and control to end users, Atria Wealth Solutions developed Clear1 Client Portal. It’s a digital portal that offers users a clear view of their assets, documents, and portfolio. However, being digital doesn’t mean less human interaction. Users can easily connect with their advisors and resolve any queries they might have through the portal.
Technology, service, or experience is not the most essential virtue of Atria Wealth Solutions. The ability to plan and execute makes the company different from the rest. In the coming years, it plans to invest further in machine learning and AI to drive more valuable insights from data. Come what may, Atria Wealth Solutions will stick to its culture of collaboration and communication, which are the blueprint of all its solutions.
NEW YORK- Atria Wealth Solutions, Inc. (Atria), a multi-channel wealth management holding company, announced today its definitive agreement to acquire Grove Point Financial, LLC (Grove Point). Grove Point is an independent wealth management firm founded in 1984 as H. Beck, Inc., and was acquired by Kestra Holdings (Kestra) in 2017. Based in Rockville, Maryland, Grove Point serves approximately 400 independent financial professionals with $15 billion in client assets. Upon closing, Atria's subsidiaries will collectively represent nearly 2,700 financial professionals with approximately $115 billion in assets under administration.
Doug Ketterer, CEO and Founding Partner of Atria, said, "We are thrilled to join forces with Grove Point's financial professionals, talented executive team and employees. This is the most exciting time in our industry's history and one that is creating the opportunities of a lifetime for all of us. Our combined organization will make us stronger as we continue to support and meet the ever-growing demands of financial professionals and their clients. What is of critical importance in any partnership is fit – both cultural and strategic. This is very much true of our new relationship with Grove Point – the cultures, priorities and philosophies of our firms could not be more aligned, and our ability to grow and deliver a differentiated experience has never been more certain."
Since its founding, Atria has aggressively invested in people, solutions and services that drive scale and efficiencies for independent financial professionals, meet the complex needs of their clients and help them stay at the forefront of a highly competitive environment. Atria's award-winning proprietary offerings, including Unio, the financial professional platform, Clear1, the client portal, and the fee-based advisory platform Contour, solve for today's challenges and best position users to seize tomorrow's opportunities. Coupled with a comprehensive product platform, extensive practice management resources, broad array of marketing tools and a differentiated support model that includes access to strategic support services such as virtual assistants, financial professionals associated with Atria's subsidiaries are uniquely positioned to grow and best serve their clients.
Grove Point's financial professionals will also benefit from Atria's field-based practice management consultants, in-branch recruiting support and the ability to collaborate and interact with their new peers across the Atria family at a robust calendar of growth-focused national and regional events throughout the year.
James Poer, CEO of Kestra, added, "We feel very fortunate to have had the opportunity to play a role in Grove Point's growth over the past five years as we worked together to deliver services and solutions that supported Grove Point's financial professionals. As Grove Point embarks on this new chapter, our highest priority is to ensure the continuation of Grove Point's success and for the firm to be best positioned for the future. Atria was the clear choice, and we are so very excited for Grove Point's financial professionals, clients and employees with what lies ahead with Atria."
Michelle Barry, President of Grove Point, said, "We are delighted about our new partnership with Atria and the additional resources they will immediately bring to our financial professionals. The fact that the two firms have common custody and strategic partner firms will enable our financial professionals to continue to focus on their clients, with no need to repaper. We look forward to taking full advantage of our collective value propositions for both our associates and our financial professionals and witnessing our continued growth together. Atria's substantial and ongoing investment in the business demonstrated to us its long-term commitment to providing the most comprehensive, competitive and innovative solutions in our industry and is precisely what we need for the next chapter of our firm."
Atria will acquire 100% of Grove Point and its subsidiaries Grove Point Investments, LLC and Grove Point Advisors, LLC. The transaction is expected to close in the second half of 2023 and is subject to customary closing conditions. Goldman Sachs & Co., LLC is serving as financial advisor to Kestra and William Blair & Company, LLC is serving as financial advisor to Atria in this transaction.