April 20216In essence, customer experience is the customers' perception of how a business treats them. Over the years, as technology advancements gave way to newer and more sophisticated applications, the finance arena has witnessed the emergence of solutions that can effectively impact a consumers' perception via targeted marketing and a seamless hyper-personalized engagement. More recently, the disruption caused by the COVID-19 pandemic significantly accelerated digital transformation across the banking arena, causing a boom in innovations across the board.In light of this, the significance of positive customer experiences has never been greater, which in turn is driving shifts in customer perception. For instance, in the coming months, more end-customers are going to transition from solely basing their perception on price, product or convenience and opt for alternative solutions that have better digital speed, a straightforward interface, and contextuality. From a technology standpoint, the finance arena is set to usher in an era of solutions powered by AI, Big Data analytics, and machine learning that will enable financial institutions to build hyper-personalized customer profiles and better support their future buying decisions. For everyday end-consumers, the rise in digitalization will drive better, faster, and more secure mobile applications and expand the horizons of mobile-based capabilities.In this edition of Banking CIO Outlook brings you the story of some of the most prominent customer experience solution providers in the banking and finance arena that deliver the best outcomes for their clients. This edition also offers a combination of thought leadership articles from the subject matter experts and exclusive insights from CXOs. We hope this edition will provide you with the right assistance in choosing the best customer experience solution vendors that are best suited to your needs.Let us know your thoughts.Copyright © 2021 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Contact Us:phone:510.402.1463Fax:510-894-8405Email:sales@bankingciooutlook.comeditor@bankingciooutlook.commarketing@bankingciooutlook.com APRIL - 2021, Volume 07 -3 (ISSN 2644-2418) Published by ValleyMedia, Inc. To subscribe to Banking CIO OutlookVisit www.bankingciooutlook.com Editorial StaffSalesT:510.402.1464Sebastian Jacobsebastian@bankingciooutlook.comVisualizerManaging EditorJames RobertsonDigitalizing A Secure and Faster Banking ExperienceJames RobertsonManaging Editor editor@bankingciooutlook.comAbhilash PunnolipparambilCarolynn WaltersJustin SmithEditorialJoseph MichaelKenneth ThomasRussell Thomas*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffAsher Blake
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