DECEMBER - 20218How to be a Lifestyle BankBy Maurice Lisi, Head of Digital Channels, Intesa SanpaoloThe banking system is facing, since several years, a deep transformation and most probably, the bank will encounter in the future will be totally dif-ferent from the bank we used to know.The banking system has been for years subject of strong fragmentation, with the locally established banks serving as a support for the small local economies, while the large banks or bank groups were granting the support and the development of the overall country economical system, especially for what concerns the European countries. This strong fragmentation has not permitted to manage organically the investments in the digitalization area.We grew up recognizing the bank in its tangible dimension made of branches, ATMs, plastic cards, though meanwhile the customer behavior was changing in a remarkable way. While the banks were focused on surviving the 2008 crisis, the whole digital ecosystem was changing gradually the customers. The advent of the smartphone signed the entry point to a new human dimension, making us a generation perpetually connected, able to solve most of our needs and requests through the Digital.Maurice LisiMY OPINIONIN MY OPINIONIN
< Page 7 | Page 9 >