Today, banks have the ability to leverage data and analytics to design new business models to stand out among the competition and offer better services. Great analytics isn't the sole criteria to consider, banks must get many other aspects right to be relevant and trusted by their clients. But it is possible, and more than a dozen major institutions have already taken encouraging moves in this area.Customers currently have an increased choice of banking providers in the market, due to which offering personalized customer experience has become banks' top priority. Banking organizations should first study what matters most to customers and how they make decisions in order to improve customer experience and loyalty. Banks can conduct an in-depth analysis of clients' attitudes using emotion recognition software to determine whether the quality of banking products and services meets their expectations. If a bank notices client dissatisfaction, it can utilize various IT tools to address the problem. A banking chatbot or mobile wallet, for example, can improve customer experience and loyalty, while gamification can improve customer communications and brand loyalty.This edition of Banking CIO Outlook brings you the story of the top banking analytics companies that deliver the best outcomes for their clients. This edition also offers thought leadership articles from subject matter experts and exclusive insights from CIOs and CXOs. We hope this edition will provide you with the proper assistance in choosing the best banking analytics solution providers according to your requirements.Let us know your thoughts!Copyright © 2021 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Email:sales@bankingciooutlook.comeditor@bankingciooutlook.commarketing@bankingciooutlook.com DEC - JAN, Volume 07 - 12 (ISSN 2644-2418) Published by ValleyMedia, Inc. To subscribe to Banking CIO OutlookVisit www.bankingciooutlook.com Editorial StaffSalesAnnie Mathewsannie.mathews@bankingciooutlook.comVisualizerRonald DonovanIssac GeorgeManaging EditorJames RobertsonLeveraging Banking Analytics for Enhanced Customer ExperienceJames RobertsonManaging Editor editor@bankingciooutlook.comCarolynn WaltersJustin SmithJoseph MichaelEditorialKenneth ThomasRussell ThomasPaul Barber*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staff
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